Lai in Conde' Nast Traveller India's 5th Anniversary issue! October 21 2015
We are super thrilled to be handpicked by one of our favorite magazines, Condé Nast Traveller India, as one of the 50 brands that "use traditional techniques and materials to create cool, contemporary fashion"!
Loved what the writer and curator Jasreen Mayal Khanna had to say in the opening of this article- Made in India- "In the '80s and early '90s trips abroad always ended with suitcases bursting with foreign treasures. Wearing Marks and Spencers lingerie and Hush Puppies loafers signified your access to those far away lands and their coveted creations. But today as more and more global brands find their way to our shores, a contrary movement has begun. From Kolkata to Kutch, young Indian designers are going back to their roots. They are reshaping indian cool by using techniques like Ikat dyeing, zardozi embroidery, bird metal work and more to create modern clothes and accessories. Consumers, too, are appreciating this old meets new package. For our 5th anniversary issue, we picked 50 of our favorite such brands. Get your credit cards ready!"
Yay! Isn't this awesome?! :)
Originally posted on our Facebook page on 21st October, 2015.